The main foundation of SEO is keywords. If no one searches for specifically what you are writing about, then you will not get any traffic no matter how hard you try. That is why it is vital that you know about keywords and use them appropriately.
We have put together the perfect guide that teaches you how you can easily adapt a proven keyword research framework. You can increase your low traffic website to a higher traffic website in a few months if you follow our guide. Now let’s talk about keyword research.
Why do we do keyword research?
Basically, keyword research methodologies are the words and phrases that internet users use to search for things they are looking for on Google, Bing, YouTube or any other search engine. If someone is looking for exercising shoes, they might search for ‘exercising shoes for men’ or ‘Adidas exercising shoes for men’. These phrases are keywords, and these can be long or short.
Keyword research is significant for your business, and it helps you understand how you can rank the keywords on Google. There are many reasons keyword research is essential for a digital marketing campaign. Some of these reasons are:
· If you know the keywords, then it helps you understand your business and brand. What are your products? Whom are you selling to? If you understand these, then you can identify the keywords that may help you find your brand.
· Keyword research can also tell you essential information about your business. Like what is your rank for keywords, what kind of keywords are easier to rank for, and what keywords are your competitors ranking.
· Keyword research can show you what people are searching for and what their needs are. You do not need to guess what are the demands of the people or what they are searching for online.
· Different search engines will only rank your website if they know and understand what your business is. If you can target keywords on different pages of your website, search engines like Google can rank you for the keywords you used.
· If you identify keywords to use in outreach and blogs, it can move traffic to your website.
Now let’s discuss how can you choose the keywords for SEO.
How to choose keywords for SEO?
We are going to layout a process in which you will get a step-by-step process that you can follow. So, you will be able to understand and find out the things you need to choose keywords yourself.
1. You need to make a list of related topics based on your business
You will need to make a generic list of topics that are relevant and important for your business. You need to come up with at least 8-10 different topics.
2. Choose keywords based on the topics you selected
You have a list of topics for you to follow. Now identify keywords that are similar to the topics you selected. Keywords are essential for SEO, so keep in mind while you choose the keywords.
3. You need to understand the user’s intent to research and analyze accordingly
If you understand a user’s keywords that they used for any specific search, you may understand your customer’s needs and wants better. There is a surface meaning behind keywords. Then there is the actual meaning. For example, if someone searches “how to start a blog”,, then the word ‘blog’ may indicate the blog website or the blog post. You need to search the keywords yourself to see what kind of results you get so that you might be able to understand your potential client’s needs better.
4. You also need to research related terms
When you cannot find any keywords on your own, you may take help with related search items. If you type in the keywords in Google, for example, and scroll to the bottom, you will find a bunch of related search terms that people use to search on Google.
Now let’s move on to keyword analysis.
How do you do keyword analysis?
You may have a ton of keywords that you want to use. However, you need to identify which keywords work the best and which ones rank you better. You can use SEO metrics to find out the best keywords for you to use. There are five keyword metrics:
· Clicks: People might search for something, but that doesn’t mean that they always click everything they see.
· Search Volume: It tells you how much a certain keyword has been searched per month.
· Keyword Difficulty: You can manually see the ranking difficulty of a keyword. You can find this out by looking at the top-ranking websites or pages.
· Cost Per Click (CPC): It shows you how much advertisers will pay for each click from a certain keyword.
· Traffic Potential: It shows you how many clicks you will get per month based on your chosen keywords.
You can use Keywords Explorer to find out everything. If you do keyword analysis properly, then your page or business may perform better.
Now let’s talk about optimizing long-tail keywords.
How do you optimize long tail keywords?
It would be best to keep in mind that keyword optimization will help you get a better experience. Now, long-tail keywords are generally 3+ words and longer than most other keywords. These keywords have relatively low search volume and low competition.
There are certain things you can do to optimize long-tail keywords, and they are:
· You need to define the purpose of your content.
· You need to understand buyer personas.
· You need to find the right search result
· You need to properly research long tail keywords
· You need to write content based on your selected long-tail keywords.
If you follow these tips, you will be a long-tail pro in no time, and you will be able to provide a better user experience to your readers or customers.